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Let’s give them something to talk about…
Upon reflection, perhaps I shouldn’t have second guessed the significance of our encyclopedic announcement revealing the end of the publication’s iconic print set and the company’s pursuit of all...
View ArticleRepositioning A Venerable Brand
Repositioning a venerable brand needs to both honor its heritage and create a new reality that is credible and disruptive. The disruption breaks the schema that has previously defined the brand, but if...
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Let Me In!
Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right now as I wait...
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Are Boomer Voices Undervalued? A Q&A with Midlife Blogger Marci Rich
ComBlu has been partnering with Verizon Wireless for a little over two years now to manage a program designed to identify and invite select groups of lifestyle bloggers to test out some of the latest...
View ArticleCommunity by any other definition……
Lately, I have been having a lot of conversations with people about “community”. Like many words or concepts in today’s social marketing environment, community means different things to different...
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Social Marketing’s innovation curve: What lies ahead.
By now, everyone has seen this Infographic. Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are growing at...
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